Laura du Plessis

UX/UI & Graphic Designer

With over seven years of experience in the digital design space, both in-agency and independently, my work spans responsive web design and development, brand identity systems, and digital campaigns. I've predominantly worked closely with marketing teams to problem solve for their clients and bring dynamic ideas to life. I'm also developing my expertise in generative design tools to accelerate ideation and expand creative exploration and direction. I approach design with empathy and curiosity by honing in on my ability to observe, and by doing so: becoming receptive to the information needed for design problem solving.

Available for work.

About me.

I’m Laura, a digital designer living between Cape Town and Lisbon. I have over 7 years experience crafting thoughtful, visually driven digital experiences.

7+

Years of experience

30+

Clients worldwide

40+

Projects delivered

Services.

Web Design

UX/UI design

Interactive prototyping

Design systems

Custom Website & Mobile app design

CMS site builds & optimization

Small business & service websites development

Branding

Brand identity & strategy

Logo design & visual systems

Brand voice for multi-platform consistency

Brand guidelines & style guides

Presentation design

Motion & kinetic branding

Graphic Design

Marketing & campaign collateral

Social media design

Print asssets

Presentation & pitch deck design

Generative ideation

Graphic posters

Stack.

Figma

UX/UI / Web Design / Social Graphics

Adobe Psd / Ai / Ae

Image editing / Vector graphics / Motion graphics

Adobe Firefly

Concept generation / Generative art

Midjourney

Concept generation / Generative art

Wordpress

CMS website build

Microsoft Suite

PPT / Word / Excel

UX Pilot

Wireframes / User flows / HI-fi Interface

Lovable

Static interface to production ready applications

Framer

Static interface to production ready websites

Experience.

Senior Digital Designer

Clockwise Marketing

2023 - 2026

I developed and executed digital projects for this London-based Marketing agency. The work was across branding, website design and development, and campaign assets for corporate sustainability clients. Daily collaboration with another designer, our team of marketing specialists, and strategists, helped deliver creative commercially appealing projects.

Senior Product Designer

TROOP Travel

2022 - 2023

Co-Led UX/UI design for an in-house web-app serving the sustainable business travel industry, from journey mapping through to high-fidelity screens.

Freelance Design

Self-employed

2020 — Present

Multi-disciplinary creative work — branding, UI design, video, and graphic design — for 10+ clients across sectors.

Testimonials.

Wilana D.

Sun Visas

"I was so overjoyed with the work Laura has done for Sun Visas. She understood my client's needs and propelled my business further than I could have anticipated."

Josh M.

Troop

"Laura has been a great asset to the team and an easy and delightful person to work with. She easily slotted into place and is always enthusiastic and up for any task. She is a big picture thinker and considers how things fit into the whole ecosystem of a product when working on an initiative. She is a multi disciplinary designer, from illustration to UI to UX and is a pleasure to work with."