
Laura du Plessis
UX/UI & Graphic Designer
With over seven years of experience in the digital design space, both in-agency and independently, my work spans responsive web design and development, brand identity systems, and digital campaigns. I've predominantly worked closely with marketing teams to problem solve for their clients and bring dynamic ideas to life. I'm also developing my expertise in generative design tools to accelerate ideation and expand creative exploration and direction. I approach design with empathy and curiosity by honing in on my ability to observe, and by doing so: becoming receptive to the information needed for design problem solving.
Available for work.
About me.
I’m Laura, a digital designer living between Cape Town and Lisbon. I have over 7 years experience crafting thoughtful, visually driven digital experiences.
7+
Years of experience
30+
Clients worldwide
40+
Projects delivered
Services.
Web Design
UX/UI design
Interactive prototyping
Design systems
Custom Website & Mobile app design
CMS site builds & optimization
Small business & service websites development
Branding
Brand identity & strategy
Logo design & visual systems
Brand voice for multi-platform consistency
Brand guidelines & style guides
Presentation design
Motion & kinetic branding
Graphic Design
Marketing & campaign collateral
Social media design
Print asssets
Presentation & pitch deck design
Generative ideation
Graphic posters
Stack.

Figma
UX/UI / Web Design / Social Graphics

Adobe Psd / Ai / Ae
Image editing / Vector graphics / Motion graphics

Adobe Firefly
Concept generation / Generative art

Midjourney
Concept generation / Generative art

Wordpress
CMS website build

Microsoft Suite
PPT / Word / Excel

UX Pilot
Wireframes / User flows / HI-fi Interface

Lovable
Static interface to production ready applications

Framer
Static interface to production ready websites
Experience.
Senior Digital Designer
Clockwise Marketing
2023 - 2026
I developed and executed digital projects for this London-based Marketing agency. The work was across branding, website design and development, and campaign assets for corporate sustainability clients. Daily collaboration with another designer, our team of marketing specialists, and strategists, helped deliver creative commercially appealing projects.
Senior Product Designer
TROOP Travel
2022 - 2023
Co-Led UX/UI design for an in-house web-app serving the sustainable business travel industry, from journey mapping through to high-fidelity screens.
Freelance Design
Self-employed
2020 — Present
Multi-disciplinary creative work — branding, UI design, video, and graphic design — for 10+ clients across sectors.
Testimonials.
Wilana D.
Sun Visas
"I was so overjoyed with the work Laura has done for Sun Visas. She understood my client's needs and propelled my business further than I could have anticipated."
Josh M.
Troop
"Laura has been a great asset to the team and an easy and delightful person to work with. She easily slotted into place and is always enthusiastic and up for any task. She is a big picture thinker and considers how things fit into the whole ecosystem of a product when working on an initiative. She is a multi disciplinary designer, from illustration to UI to UX and is a pleasure to work with."





